Advertising just Doesn't Work

Was going to save this post for later but I just got a call regarding a "fantastic opportunity" to be on the Facebook Hamepage...Wooo!  What a load of crap! (pardon my french!)

Here is the story - YOU WILL END UP PAYING OUT A LOT OF MONEY THAT YOU DON'T NEED TO!

Advertising in its traditional form, just doesn't work very well for personal training businesses, in fact in my opinion, it is the least effective form of marketing, your return on investment will be lowat best unless you have an advertising budget that will buy you the best positions that being said, there is nothing wrong with doing some for free!

So...Here is a few places you can get this

Add your business to google maps - Easy and and it hits the top of the search engines, add your fitness business here https://www.google.com/accounts/ServiceLogin?service=lbc&passive=1209600&continue=http://www.google.com/local/add/businessCenter?service%3Dlbc%26utm_source%3D/lbc%26utm_medium%3Dvan%26utm_campaign%3Den&followup=http://www.google.com/local/add/businessCenter?service%3Dlbc%26utm_source%3D/lbc%26utm_medium%3Dvan%26utm_campaign%3Den

http://www.gumtree.com/ - I've got a nice bit of business from this, around £2000 in the last year not loads but then  never paid anything for it!

Newsagents Windows -  Pop up a poster, or even better, a leadbox (more on lead boxes later)

http://www.vivastreet.co.uk/ - Classified, I have got 2 clients from here

http://www.facebook.com/ - Make a group for your business (more on this later)

We are heading towards social media marketing now which is a whole different ball game.  Remember that Marketing is not sales, its tell people what you do over and over and over again so play the patient game and don't get suckered in by advertising companies promising you the world but delivering you very little