Prospecting
Knowing how to get the product out there in front of potentially interested parties, in our case, we can do this by speaking with people on the gym floor, making cold calls, posting ads, networking etc.
Presentation Skills
It’s no good being the best personal trainer in the world if you can’t verbalise what you do and explain it in clear, benefit laced concise terms to potential clients, this is where a script comes in handy to begin with
Product Knowledge
You have to know your onions, in fitness terms, business terms and marketing terms
Personal Development
You need to read books that develop you, we know that eating too much fast food makes us fat (I hope we do anyway!) but reading too much tabloid nonsense is the same for the brain, I recommend books such as “the elephant and the twig” by Geoff Thompson and any of the Guerilla marketing series by jay Conrad Levinstein
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