Friday, 11 March 2011

Posters and your PT Business

When I first started in Fitness Marketing in 2002, posters worked a little, and they still do work if you have a large number of them placed in strategic places and we are talking about 30 of them...The old adage is that someone has to see a poster 7 times before it sinks in


Heres an example of one thats worked for me, as you can see its bold, clear and wth a clear call to action.  However, I advocate the use of leadboxes over posters.  This is what a leadbox looks like



A lead box requires a prospective client to take the time to fill in their details and post it in the box, hence the quality of the leads you get tend to be of a higher quality, plus you are in control of getting back to the prospective clients, I advertise my Fat Blaster Program and Early Riser Bootcamp Programs via this way and it works very well, just be sure to contact every lead you get and keep hold  of the details for future marketing efforts.  Use both, but lead boxes are cheap, very effective and something that not many PTs seem to have caught onto

1 comment:

  1. where do you guys get your lead boxes from as there doesn't seem to anywhere in the uk that does them like to they do over in the states

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