Wednesday, 2 March 2011

What Separates you from the heard?

There are tons of PTs out there now, after the recession hit many retrained as personal trainers and...if the fitness job boards are anything to go by, I don't believe there are very many "employed" personal trainer jobs, only self employed.

Due to supply outstripping demand, we need to ask ourselves why would a potential client come to us over another personal trainer - REPS certification just doesnt cut it, its pretty much the standard and no gym will touch you if you don't have it!

Here's mine

- Password access to the members area of my website with Videos, Meal plans, Articles and a Support forum, you can do one yourself with a digital camera, an adjustable step and a bit of time in an empty fitness studio

- Discounted Physiotherapy

- Discounted Massage Therapy

- Discounted Nutritional Supplements

- Unlimited support via phone/e-mail

And thats without going into the whole "established for..." "experienced in..." there is three things that I give my clients that are tangible and a clear separator from my competition....Whats yours?

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