Working out of a Budget Gym - Good or Bad for PTs

A new trend on the fitness scene is budget gyms, gone are the days of £60 a month membership with a £250 joining fee as more and more of £14.99 a month with no contract gyms spring up.  What we need to know as PTs is does attaching yourself to one of these gyms do your business good or harm...

...Well...

I am resident in such a gym and have come to the following conclusion

- There are members who are members of these gyms because thats all they can afford
- And there are members who are members because its convenient/close to work etc. and can afford your extra fees

So as long as your marketing targets this demographic then it shouldn't make a difference, the strategy I used to get these clients is with an early riser bootcamp, run 3 times a week and I charge £50 per person per month.  So I kind of had a gym inside a gym, use of the facility but with my 12 people paying a premium.  So if you look for them, you can find them

plus, budget gyms will usually have less rent, less competition and have less of a corporate feel to them leaving you with more freedom to build you business in your vision